In your quest to bring more patients into your practice, I want to mention some basic chiropractic website marketing tips that you can always rely upon.
#1. Never be dependent on just one or two forms of Marketing. Even a top notch website and internet marketing plan can not stand alone. The key is to create a mix that works. This mix should combine some or all of the following, Internet Marketing, EMarketing, Direct Mail, Telephone Marketing, Advertising, Referrals, Direct Sales, Guarantees, Pricing Strategies, Up-Selling and Cross-Selling, Special Events, PR.
As you delve into some of these other means of marketing, remember that you can not be all things to everyone. Value your time, focus on your patients and building relationships and ALWAYS delegate whenever possible!