In your quest to bring more patients into your practice, I want to mention some basic chiropractic website marketing tips that you can always rely upon.

#1. Never be dependent on just one or two forms of Marketing. Even a top notch website and internet marketing plan can not stand alone. The key is to create a mix that works. This mix should combine some or all of the following, Internet Marketing, EMarketing, Direct Mail, Telephone Marketing, Advertising, Referrals, Direct Sales, Guarantees, Pricing Strategies, Up-Selling and Cross-Selling, Special Events, PR.

As you delve into some of these other means of marketing, remember that you can not be all things to everyone. Value your time, focus on your patients and building relationships and ALWAYS delegate whenever possible!

Ok …from the title of this post, you may be thinking, “Tell me something I didn’t know”. But here’s the reality, I’ve seen many a Chiropractic Website that can not satisfy this basic need.

Your chiropractic website needs to be easy to use.

I have seen some chiropractic websites that were so muddied up and difficult to navigate, that a first time user would probably become frustrated and leave within the first five or six seconds.

And that’s how long you have to capture that visitor’s attention.

Five or six seconds.

If you can’t show your chiropractic website visitor that you have what they need, you’ve just blown a chance at getting another life long patient.

You only have one time to make a first impression.

Whether that is in your office, at your daughter’s soccer game or on your chiropractic website.

When new patients are searching for local chiropractors, they more often than not, turn to Google.

Not the Yellow Pages.

Hopefully, your chiropractic website is there on the 1st or 2nd page of Google and they click on the link leading them to your site.

Now that that prospective new patient is on your chiropractic website, what do they see? Do they see a chiropractic website that looks like all the others or does yours stand out?

One of the easiest ways to get that prospective patient to call or come in to your office is to answer their questions, BEFORE they ask them.

Question #1 for many people is, “How good is he/she?” Or, phrased another way, “Is this particular chiropractor really going to be able to help me?”

When designing your chiropractic website, you want to make sure that you answer this question quickly. And it’s easy to do - with testimonials.

On your chiropractic website home page or even as a link to another page, you need to share testimonies from your current patients. Let them sing your praises. Let them tell your chiropractic website visitor how much better they feel now, after coming under your care.

Let the flood gates open with your patient testimonials, the more the merrier.

And if possible, with your patient’s consent of course, use their pictures next to their testimonials. A smiling patient who feels better now can be your best form of advertising,

Most new chiropractors think the ability to correct a
subluxation or in-depth knowledge of anatomy and physiology is
what separates the successful from the unsuccessful.

Some doctors would say that the knowledge and ability to attract
and keep chiropractic patients is what separates the successful
from the unsuccessful.

And, even though effective chiropractic marketing ability is
much, much more important than technical skill, that’s still not
the ultimate thing I’ve found to determine whether a chiropractor
will be a success or not. 

Want to know the real benchmark for success?

It’s ATTITUDE.

But, I’m not talking attitude in the sense of always being an
upbeat, happy-go-lucky person who’s always smiling and chipper.

That’s not what I mean.

When I say that attitude is what will ultimately determine
whether you’re a successful chiropractor or not, what I’m talking
about is how you respond to new chiropractic marketing ideas.

In a nutshell:

A chiropractor that comes across a new and different chiropractic
marketing technique or idea, and immediately goes into
brainstorming mode to figure out how he or she can implement and
test it out, that chiropractor has the right attitude for
success.

A chiropractor that comes across a new chiropractic marketing
idea or technique and immediately comes up with all the reasons
and excuses why it won’t work for them, that doctor has the
absolute wrong attitude, and is destined for a long and painful
journey in the chiropractic profession.

One doctor has an open mind.

One; closed.

That’s the key to your chiropractic marketing success, your chiropractic website is just the beginning.

Post an ad about your Chiropractic Practice on the website www.craigslist.com , under the therapeutic section in the city or town where you live. This is a fantastic, very popular site that is totally free that has brought many Chiropractic Practices a lot of business. Ads are placed chronologically and when too many ads are above yours, you get fewer calls. You will get the best results if you delete and repost your ad every two days.

The ad should have a powerful headline to draw people in that focuses on the reader’s problem such as, “Is Chronic Pain Ruining Your Life?” or “The Secret to Eliminating Back Pain”. The ad should explain the benefits the person will get from using your service, include your contact information and a link to your website if you have one.

Just another tip that any business, including Chiropractors, can use to grow their business.