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Archive for October, 2008

Chiropractic Website - The Power of Your Autoresponder

Thursday, October 23rd, 2008

Are you using a professional autoresponder within your Chiropractic Website? If you’re not, you should and here are just a few reasons why.

#1. Your chiropractic website autoresponder allows you to capture a potential patient. By the word “capture”, I mean the ability to receive his name and email address. This is a powerful thing because with this info, you can begin educating your prospective patient about yourself, your practice, chiropractic care in general or any nubber of other related topics through email marketing.

#2. Using your chiropractic website autoresponder, you now have the ability to contact ALL of your patients and prospective patients via email. How mu monthlych are you spending on postage to send out a monthly newsletter? Save your money, send it via email and it will probably be read more often as well.

These are just a couple of reasons why your chiropractic website needs to have an integrated autoresponder on it.

Chiropractic Website Design - Getting Indexed

Thursday, October 9th, 2008

Once you have completed your chiropractic website, you will need to ensure that it is indexed by Google as quickly as possible.

Why?

So that it will be seen.

Many of your new patients will be using Google to find you, not the Yellow Pages and if you are not noticed (indexed) by Google, they will never find you.

There are a couple of methods that you can use to ensure your chiropractic website is indexed.

#1. Wait and see. Sooner or later your site will probably be crawled by the Google Bots. Or not. If left alone, this could take weeks or even months to happen.

#2. Take Action. Any good website designer will work with you to ensure that your site will be seen. When you take action to ensure that your chiropractic website is seen, it should be indexed within 2 days or less.

Chiropractic Website Marketing - Your Autoresponder

Friday, October 3rd, 2008

Want to use your chiropractic website to the fullest? Let’s begin with some facts.

Most of your patients are just like me, busy. Sometimes so busy, running around with tons on their personal To Do list that theirĀ Chiro careĀ falls by the wayside. In some cases, it falls by the wayside for so long that they either forget about it altogether or, more likely, they become uncomfortable calling your office to schedule a new appointment, embarrassed that it’s been so long.

What happens then? They don’t call and don’t come back for care with you. And, the typical chiropractic office chalks them up as a former patient… a lost patient. Meanwhile, they’re not lost. They’re just what we would call INACTIVE. And, until you do something proactive to REACTIVATE them, they’re going to stay inactive.

The good news is that statistics show over 50% of your inactive patients would become active again in your office if you simply contacted them about getting started again. That’s 5 out of 10 inactive patients you’re currently not seeing right now, that would come back in to your office and start-up their care program again with you, if you simply contacted them.

Now aren’t you glad that your chiropractic website has a professional autoresponder? Contact your patients - all at the same time.

Done.