Are you using a professional autoresponder within your Chiropractic Website? If you’re not, you should and here are just a few reasons why.

#1. Your chiropractic website autoresponder allows you to capture a potential patient. By the word “capture”, I mean the ability to receive his name and email address. This is a powerful thing because with this info, you can begin educating your prospective patient about yourself, your practice, chiropractic care in general or any nubber of other related topics through email marketing.

#2. Using your chiropractic website autoresponder, you now have the ability to contact ALL of your patients and prospective patients via email. How mu monthlych are you spending on postage to send out a monthly newsletter? Save your money, send it via email and it will probably be read more often as well.

These are just a couple of reasons why your chiropractic website needs to have an integrated autoresponder on it.

Once you have completed your chiropractic website, you will need to ensure that it is indexed by Google as quickly as possible.

Why?

So that it will be seen.

Many of your new patients will be using Google to find you, not the Yellow Pages and if you are not noticed (indexed) by Google, they will never find you.

There are a couple of methods that you can use to ensure your chiropractic website is indexed.

#1. Wait and see. Sooner or later your site will probably be crawled by the Google Bots. Or not. If left alone, this could take weeks or even months to happen.

#2. Take Action. Any good website designer will work with you to ensure that your site will be seen. When you take action to ensure that your chiropractic website is seen, it should be indexed within 2 days or less.

Want to use your chiropractic website to the fullest? Let’s begin with some facts.

Most of your patients are just like me, busy. Sometimes so busy, running around with tons on their personal To Do list that their Chiro care falls by the wayside. In some cases, it falls by the wayside for so long that they either forget about it altogether or, more likely, they become uncomfortable calling your office to schedule a new appointment, embarrassed that it’s been so long.

What happens then? They don’t call and don’t come back for care with you. And, the typical chiropractic office chalks them up as a former patient… a lost patient. Meanwhile, they’re not lost. They’re just what we would call INACTIVE. And, until you do something proactive to REACTIVATE them, they’re going to stay inactive.

The good news is that statistics show over 50% of your inactive patients would become active again in your office if you simply contacted them about getting started again. That’s 5 out of 10 inactive patients you’re currently not seeing right now, that would come back in to your office and start-up their care program again with you, if you simply contacted them.

Now aren’t you glad that your chiropractic website has a professional autoresponder? Contact your patients - all at the same time.

Done.

Ok …from the title of this post, you may be thinking, “Tell me something I didn’t know”. But here’s the reality, I’ve seen many a Chiropractic Website that can not satisfy this basic need.

Your chiropractic website needs to be easy to use.

I have seen some chiropractic websites that were so muddied up and difficult to navigate, that a first time user would probably become frustrated and leave within the first five or six seconds.

And that’s how long you have to capture that visitor’s attention.

Five or six seconds.

If you can’t show your chiropractic website visitor that you have what they need, you’ve just blown a chance at getting another life long patient.

You only have one time to make a first impression.

Whether that is in your office, at your daughter’s soccer game or on your chiropractic website.

When new patients are searching for local chiropractors, they more often than not, turn to Google.

Not the Yellow Pages.

Hopefully, your chiropractic website is there on the 1st or 2nd page of Google and they click on the link leading them to your site.

Now that that prospective new patient is on your chiropractic website, what do they see? Do they see a chiropractic website that looks like all the others or does yours stand out?

One of the easiest ways to get that prospective patient to call or come in to your office is to answer their questions, BEFORE they ask them.

Question #1 for many people is, “How good is he/she?” Or, phrased another way, “Is this particular chiropractor really going to be able to help me?”

When designing your chiropractic website, you want to make sure that you answer this question quickly. And it’s easy to do - with testimonials.

On your chiropractic website home page or even as a link to another page, you need to share testimonies from your current patients. Let them sing your praises. Let them tell your chiropractic website visitor how much better they feel now, after coming under your care.

Let the flood gates open with your patient testimonials, the more the merrier.

And if possible, with your patient’s consent of course, use their pictures next to their testimonials. A smiling patient who feels better now can be your best form of advertising,

Most new chiropractors think the ability to correct a
subluxation or in-depth knowledge of anatomy and physiology is
what separates the successful from the unsuccessful.

Some doctors would say that the knowledge and ability to attract
and keep chiropractic patients is what separates the successful
from the unsuccessful.

And, even though effective chiropractic marketing ability is
much, much more important than technical skill, that’s still not
the ultimate thing I’ve found to determine whether a chiropractor
will be a success or not. 

Want to know the real benchmark for success?

It’s ATTITUDE.

But, I’m not talking attitude in the sense of always being an
upbeat, happy-go-lucky person who’s always smiling and chipper.

That’s not what I mean.

When I say that attitude is what will ultimately determine
whether you’re a successful chiropractor or not, what I’m talking
about is how you respond to new chiropractic marketing ideas.

In a nutshell:

A chiropractor that comes across a new and different chiropractic
marketing technique or idea, and immediately goes into
brainstorming mode to figure out how he or she can implement and
test it out, that chiropractor has the right attitude for
success.

A chiropractor that comes across a new chiropractic marketing
idea or technique and immediately comes up with all the reasons
and excuses why it won’t work for them, that doctor has the
absolute wrong attitude, and is destined for a long and painful
journey in the chiropractic profession.

One doctor has an open mind.

One; closed.

That’s the key to your chiropractic marketing success, your chiropractic website is just the beginning.

Post an ad about your Chiropractic Practice on the website www.craigslist.com , under the therapeutic section in the city or town where you live. This is a fantastic, very popular site that is totally free that has brought many Chiropractic Practices a lot of business. Ads are placed chronologically and when too many ads are above yours, you get fewer calls. You will get the best results if you delete and repost your ad every two days.

The ad should have a powerful headline to draw people in that focuses on the reader’s problem such as, “Is Chronic Pain Ruining Your Life?” or “The Secret to Eliminating Back Pain”. The ad should explain the benefits the person will get from using your service, include your contact information and a link to your website if you have one.

Just another tip that any business, including Chiropractors, can use to grow their business.