Chiropractic Website Features - The Testimony
Wednesday, September 24th, 2008When new patients are searching for local chiropractors, they more often than not, turn to Google.
Not the Yellow Pages.
Hopefully, your chiropractic website is there on the 1st or 2nd page of Google and they click on the link leading them to your site.
Now that that prospective new patient is on your chiropractic website, what do they see? Do they see a chiropractic website that looks like all the others or does yours stand out?
One of the easiest ways to get that prospective patient to call or come in to your office is to answer their questions, BEFORE they ask them.
Question #1 for many people is, “How good is he/she?” Or, phrased another way, “Is this particular chiropractor really going to be able to help me?”
When designing your chiropractic website, you want to make sure that you answer this question quickly. And it’s easy to do - with testimonials.
On your chiropractic website home page or even as a link to another page, you need to share testimonies from your current patients. Let them sing your praises. Let them tell your chiropractic website visitor how much better they feel now, after coming under your care.
Let the flood gates open with your patient testimonials, the more the merrier.
And if possible, with your patient’s consent of course, use their pictures next to their testimonials. A smiling patient who feels better now can be your best form of advertising,